Smarter Buying in Action.
How we improve market coverage, reduce duplicated reach, and deliver better CPP efficiency for regional advertisers.
Smarter Buying.
Same Budget.
How we improve market coverage without increasing spend.
Home Improvement
Southeast Regional Market
38%
Duplication Reduced
22%
CPP Improvement
Same
Budget
Challenge
Client was buying three affiliates with heavy schedule overlap and under-leveraging streaming reach.
Outcome
Consolidated to two-affiliate strategy with CTV overlay. Reduced duplicated reach by 38% and improved CPP efficiency.
Event Media Planning
Midwest Retail Event
+29%
Event Week Reach
Days 3–5
Frequency Peak
TV + CTV
Format
Challenge
Five-day sales event with schedule weighted evenly across the flight — too early, too light near close.
Outcome
Restructured frequency curve to back-weight the final three days. Streaming added for household reinforcement during event week.
No Pitch. No Commitment.
Request a Free Market Efficiency Audit.
Before you spend another dollar on local media, let us take a look at your plan. We'll identify coverage gaps, duplication issues, and opportunities to improve market efficiency.