About Fox Media
Built from the Inside Out.
Most media buyers have only ever sat on the buy side. We started on the other side of the table — owning and operating stations — which changes everything about how we negotiate rates, select station mix, and integrate broadcast with streaming.
$600M+
In Transactions
Four decades of broadcast, radio, and streaming media buying across U.S. markets.
100+
U.S. Markets Covered
Active station relationships across 100+ DMAs — broadcast, cable, and streaming.
63%
Lower CPA
Clients see dramatically lower cost-per-acquisition through optimized inventory strategy.
5×
More Audience Weight
In direct market comparisons, optimized station strategy and frequency allocation delivered more than 5× the GRP weight on equivalent spend.
Operator Knowledge.
Modern Execution.
Fox Media is built on decades of direct station experience and a data-driven approach to finding efficiency that most buyers don't know to look for.
Bruce Fox
Founder & Media Strategist
Bruce spent decades owning and operating television stations before moving to the buy side — which means he understands exactly how stations price inventory, where the margin lives, and how to negotiate from a position of real knowledge. He has transacted over $600M in media and maintains direct relationships across broadcast, radio, and streaming markets nationwide. He treats every client's budget like his own.
Carter Lassalle
Partner & Media Strategist
Carter brings the data and technology layer to Fox Media's buying operation — audience analytics, programmatic and CTV strategy, campaign tracking, and real-time optimization. He's been trained directly by Bruce on the fundamentals of local market buying and applies modern tooling to surface efficiency opportunities that traditional buyers miss.
What the Industry Says.
Bruce Fox is one of, if not the best, negotiators of television I've ever known. I have seen him on both sides of the table and he has a unique ability to get an amazing amount of value for his clients while leaving the station with enough dignity to keep doing business with him — even though they are selling to him at the lowest unit rate on the station. I'm still perplexed how he does it.
Brian Brady
Board Member, Cox Media Group
Working with Bruce and Carter has always been an exceptional experience. Their in-depth knowledge of the television landscape and strategic approach to media buying has enabled them to maximize and optimize client ad spend while delivering outstanding results year-over-year. They demonstrate a clear vision for their clients and a collaborative spirit with stations and reps — ensuring the process is seamless for all parties.
Claire Spielberg
Senior Account Executive, WFTV / CMG Orlando
Bruce has been my TV media buyer for over 24 years and has negotiated well over $200 million dollars in TV time for me. A number of other media buyers and agencies have pitched me for this business and my response is always the same: show me you can purchase a market that matches Bruce's rates and spot placements and drive in as many leads. No one has even come close. He is the best in the business.
Martin Gross
Franchise Owner, Bath Fitter — 28 Locations, 12 States
In 2012 our management team convinced us to try a local firm. Worst decision we ever made — our sales nosedived. It was the worst year in our history. In 2013 we had Fox Media take over again and noticed an immediate upturn in phone calls and appointments. We did not change the creative. The year 2013 was one of our best. Fox Media spends our money like it is their own.
Frank J. Witkowski
President, FJW Investment — Bath Fitter of Pittsburgh
I have over 30 years of experience in broadcast and cable television. I recently told my General Sales Manager: if I were on the client side, there are only a handful of agencies I would want representing my best interests. Fox Media is at the top of that short list.
Mike Tully
Account Executive, WHTM-TV (ABC27) Harrisburg, PA
Bruce Fox is a true professional. I have worked with him for six years and he is one of the toughest negotiators I've dealt with — he knows exactly how to get the max for his advertising dollars. Every year, after the deal is done, I look back and think: he really got the best of me. He's such an interesting and fun guy to work with, I don't even mind.
Dan Beck
Account Executive, WOIO — Cleveland, OH
No Pitch. No Commitment.
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